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"Visually stunning, contextually perfect...
a definitive, must have guide into the future that is now in storytelling"​
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Included in curriculums at
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...and more.
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Provocative, illuminating and exciting.
Michael Jung
Executive Creative Director, Walt Disney Imagineering
Every creator working across pioneering storytelling formats needs to read
Yelena Rachitsky
Executive Producer of Experiences, Oculus
Stephanie Riggs emerges as a 21st century Marshall McLuhan, proving that the medium is so much more than just a message.
Jesse Schell
Distinguished Professor of Entertainment Technology, Carnegie Mellon University; CEO, Schell Games
It takes the reader on a wonderful journey into the beginning of something new.
Kay Meseberg
Head of Mission Innovation, ARTE
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